Not a waste of space

Prada's latest collaboration with Rem Koolhaas and AMO is a multifunctional space called the Prada Transformer in Seoul, South Korea. Designed to accommodate different art, cinema, and fashion events, the space is transformed by rotating and flipping the structure with cranes into one of the 4 different floor configurations.

The form of the Transformer is derived from a Tetrahedron and when rotated each side facilitates a different cultural program. Each of the four programs will function on unique steel framed shapes including a hexagon, a cross, a rectangle and a circle. Thus, over the course of the exposition, floors will become walls and walls will become ceiling.