epidemy.

They say alot about me let me tell you what I ain't...

Monday, October 6, 2008

Another one from Common, just released. The robot as Pharrell, CRAZY!!!

epidemy.: Alot of people always ask me what Epidemy means, and my answer to them always is “Epidemy is an epidemic”. Then they say to me, “An epidemic of what?” And that question always seems to catch me off guard. When I created Epidemy at first I wanted people to thing epitome, but the word did not look visually appealing nor did I want people to think I was arrogant. Epidemy looked more appealing visually and I thought the meaning of that word was more of what I wanted to do. But an epidemic of what is what I have been stuck on. I don’t want people to think of a bad epidemic like AIDS or cancer of the Black Plague, I want Epidemy to mean: new ideas, focusing more on being a leader and not being led. I want to start an epidemic that will break down all the norms of what everyone thinks are popular, and help people understand that they do have their own voice.

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